Who we are
Blaze is a full-service Marketing/Communications and Financial Services agency working for organizations and individuals with a desire for World-class programs and executional excellence. We are change agents for elevating organizations that want to create innovative concepts and breakthrough financial results. Blaze helps brands stand out from the crowd and the industry on fire!
Founder
Elizabeth “Liz” Phillips
Personal and Professional Evolution
Liz’s personal journey has been intertwined with her professional success. Founding Blaze Partners allowed her to channel her corporate and non-profit achievements into her own venture. Today, Liz and her partners provide world-class marketing and financial strategies, delivering executional excellence across all their services
Visionary Marketing Executive and Founder of Blaze Partners
Liz Phillips is a visionary, creative, and customer-oriented marketing and finance executive with over 20 years of success in driving dynamic results for Fortune 500 companies and non-profit organizations. Throughout her illustrious career, Liz has built, led, and inspired high-performance, cross-functional teams to achieve brand and market prominence.
Liz founded Blaze Partners in 2009 to create a more consistent home environment for her daughter and expand her creative marketing sphere. In 2023, she further extended Blaze’s services by incorporating a financial arm, leveraging the combined 10 years of experience of her partners to offer comprehensive financial support.
Career Highlights
- Revenue Growth and Profitability: Instrumental in growing revenue across multiple business channels, notably transforming Dallas Habitat for Humanity into a profitable entity.
- Strategic Rebranding: Successfully grew system sales for Fortune 500 companies within the first year through strategic rebranding, digital initiatives, product/concept development and training and support for operations.
- Award-Winning Performance: Honored with multiple awards, including the Breakthrough Results Award at 7-11 and the YUM! Brands International Brick Award for outstanding marketing programs, and the YUM! MVP Award and Bulldog Award for providing unique ideation and driving year over year revenue growth.
- Product Innovation: Pioneered several high-impact product launches, such as Doritos Loaded at 7-11, which became a nationwide Iconic top-selling promotion.
Professional Experience
Vice President – Marketing & Communications, Dallas Area Habitat for Humanity
- Developed digital marketing strategies and omnichannel marketing platforms to support revenue growth and brand repositioning.
- Implemented virtual fundraising and education initiatives, increasing participation rates by over 300%.
- Managed relationships with key partners, donors and sponsors, driving consistent year-over-year growth for Habitat ReStores.
Fractional Chief Marketing and Concept Officer, The Burlison Group
- Supported a team of real estate agents and mortgage consultants with marketing, communications, and event planning.
- Achieved over $200M in system sales through relationship-building events and strategic marketing efforts.
Director of Marketing, Cotton Patch Café
- Led digital and core marketing strategies, resulting in over $100M in system sales.
- Developed a new brand identity and strategic marketing plans that drove significant sales growth and new restaurant openings.
Senior Category Manager & Product Development Director, 7-11 Corporation
- Managed a $12M budget and directed cross-functional teams to launch innovative products and marketing programs.
- Expanded the Hot Foods business to over 5,600 stores, achieving significant sales growth with the Pizza program launch.
Director of Global Marketing & Business Development, YUM! Brands
- Led marketing and business development initiatives for 25,000 restaurants worldwide.
- Drove the growth of YUM! Express brands, increasing military and retail participation with entities such as Target while launching successful new concepts and products.
Who We Work For
From Our Clients
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